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June 10, 2023
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TikTok launches $200 mn ‘creator fund’

TikTok unveiled plans for a $200 million “creator fund” to add content from emerging social media personalities to the fast-growing video-sharing app.The new US fund will “help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content,” said Vanessa Pappas, general manager of TikTok US.The move comes with TikTok seeing strong momentum, especially among young smartphone users, even as US lawmakers and officials step up warnings about its links to China.Pappas said that with the fund, “our creators will be able to realize additional earnings…

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